Wednesday, August 29, 2012

FreshySites: A Fresh New Approach to Web Design



FreshySites, an ambitious new web development company, has established quite a presence in Binghamton. FreshySites co-founder and partner Ben Giordano has lived in the Binghamton area his whole life and bases his office out of the West Side of Binghamton. He hopes to expand and make downtown Binghamton the headquarters of his fledgling business.

FreshySites wishes to provide a “fresh approach” to web design. Giordano says that web design has changed significantly in the past several years; many companies have not recognized this.  Giordano aims to provide more personalized website development services at a competitive price. Giordano says that FreshySites provides a product that is similar to that of local design shops and ad agencies, but can provide that product at a much lower cost. FreshySites uses the “latest and greatest internet tools and security” for website construction and support. Additionally, Giordano proclaims that FreshySites provides superior support at a fair price. Most other companies charge a customer every time they ask for support; on the other hand, FreshySites charges a flat monthly rate. “The support fees are built into the cost” of the website, says Giordano. FreshySites wants to be upfront with their clients and not ambush them with service fees or hidden charges; the idea is to be “all-inclusive.”

FreshySites also believes that they should be responsive to their customers. Giordano wishes to offer his clients something “better than a cheap, limited-functioning website.” The partners are willing to have one-on-one sit-downs with clients in order to figure out what kinds of websites would be best for their businesses. In addition, any updates submitted by clients for their websites are implemented within 24 hours free of charge. Giordano indicates that being accessible to customers is a high priority; as a matter of fact, customer service is their number one priority.

FreshySites has an egalitarian approach to web design; they believe that high-end web design should be spread to the general public. “Everyone should be able to afford high-end web design,” posits Giordano. FreshySites wishes to “build a lot of websites for a lot of people,” and give small businesses access to high-quality professional websites. “Most people don’t realize how affordable a good website is,” states Giordano.

The young business has been growing very quickly. Giordano says he started the business in January, and already has 56 active customers. In one year, FreshySites hopes to have well over 200 customers. Giordano estimates that roughly 70% of his clients are in the Binghamton area, but other customers are located in areas such as New York City, Pennsylvania, Maryland, and Virginia.  In addition, Giordano says he hopes to establish his offices in downtown Binghamton and hire Binghamton University graduates for FreshySites. “There are many opportunities for businesses [in Binghamton]…there is so much talent in Binghamton,” contends Giordano.

Ben Giordano was born and raised in the Binghamton area, and went to Maine-Endwell High School. He went to Virginia Tech for his undergraduate degree in Marketing Management. He had been working for a consulting firm in Binghamton until he decided he wanted to make his side business of web design his profession. “I wanted to be my own boss,” added Giordano. The budding web designer now calls the West Side of Binghamton home, where he resides with his wife and three month-old son. Giordano acknowledges that the last year has been busy, but that he has enjoyed it very much.

If you would like to inquire about FreshySites’ services, you can visit their website: FreshySites Website Design; or call them directly at (607) 238-2789.