FreshySites, an ambitious new web development company, has
established quite a presence in Binghamton. FreshySites co-founder and partner
Ben Giordano has lived in the Binghamton area his whole life and bases his
office out of the West Side of Binghamton. He hopes to expand and make downtown
Binghamton the headquarters of his fledgling business.
FreshySites wishes to provide a “fresh approach” to web
design. Giordano says that web design has changed significantly in the past several
years; many companies have not recognized this. Giordano aims to provide more personalized
website development services at a competitive price. Giordano says that
FreshySites provides a product that is similar to that of local design shops
and ad agencies, but can provide that product at a much lower cost. FreshySites
uses the “latest and greatest internet tools and security” for website
construction and support. Additionally, Giordano proclaims that FreshySites
provides superior support at a fair price. Most other companies charge a
customer every time they ask for support; on the other hand, FreshySites
charges a flat monthly rate. “The support fees are built into the cost” of the
website, says Giordano. FreshySites wants to be upfront with their clients and
not ambush them with service fees or hidden charges; the idea is to be
“all-inclusive.”
FreshySites also believes that they should be responsive to their
customers. Giordano wishes to offer his clients something “better than a cheap,
limited-functioning website.” The partners are willing to have one-on-one sit-downs
with clients in order to figure out what kinds of websites would be best for
their businesses. In addition, any updates submitted by clients for their
websites are implemented within 24 hours free of charge. Giordano indicates
that being accessible to customers is a high priority; as a matter of fact,
customer service is their number one priority.
FreshySites has an egalitarian approach to web design; they
believe that high-end web design should be spread to the general public.
“Everyone should be able to afford high-end web design,” posits Giordano. FreshySites
wishes to “build a lot of websites for a lot of people,” and give small
businesses access to high-quality professional websites. “Most people don’t
realize how affordable a good website is,” states Giordano.
The young business has been growing very quickly. Giordano
says he started the business in January, and already has 56 active customers. In
one year, FreshySites hopes to have well over 200 customers. Giordano estimates
that roughly 70% of his clients are in the Binghamton area, but other customers
are located in areas such as New York City, Pennsylvania, Maryland, and
Virginia. In addition, Giordano says he
hopes to establish his offices in downtown Binghamton and hire Binghamton
University graduates for FreshySites. “There are many opportunities for
businesses [in Binghamton]…there is so much talent in Binghamton,” contends
Giordano.
Ben Giordano was born and raised in the Binghamton area, and
went to Maine-Endwell High School. He went to Virginia Tech for his
undergraduate degree in Marketing Management. He had been working for a
consulting firm in Binghamton until he decided he wanted to make his side business
of web design his profession. “I wanted to be my own boss,” added Giordano. The
budding web designer now calls the West Side of Binghamton home, where he
resides with his wife and three month-old son. Giordano acknowledges that the
last year has been busy, but that he has enjoyed it very much.
If you would like to inquire about FreshySites’ services,
you can visit their website: FreshySites
Website Design; or call them directly at (607) 238-2789.
